To help choose the best bulk SMS provider consider factors such as pricing, delivery speed, reliability, support, and security to make an informed decision.
Review the outcomes of the reviewers’ bulk SMS comparison table and site.
By Alain Grossbard / Updated: Saturday, April 13th, 2024
The best April 2024 bulk SMS provider list is the following:
Broker Reviewed
Pricing
SMS Functions
Reliability
Customer care service
Overall
We rated Notifyre the best Australia mass SMS provider in 2024. This was based on the following factors:
View the full details on the Australian Notifyre website.
The overall rating is based on review by our experts
Below is the latest pricing from the leading Australian SMS provider websites. For this comparison, the best price point was selected within each sending bracket, which differs for each SMS provider. It should be noted that Twilio has a single pricing policy that is suitable for just a few text messages but expensive for high-quantity customers.
Updated on 16-04-2024. Currency is in AUD $
Overall, Cellcast has some of the most competitive prices, which, combined with its no-contract requirements, is the best value within the vertical.
View Cellcast Review
Bulk text message pricing varies among SMS bulk providers. The cost of sending a bulk text message can be influenced by several factors, including the volume of messages being sent, the length of the message, and the destination country.
Bulk text message pricing can vary greatly depending on the provider and the features offered. Here are some factors that can affect the cost of bulk text messaging:
It’s essential to compare different providers’ pricing and determine which offers the best value for your budget. Some providers offer a free trial or a pay-as-you-go model, which can be a good option for testing the service before committing to a longer-term contract.
Typically, bulk text message pricing is based on a per-message or per-recipient basis. Some SMS gateway providers offer tiered pricing plans that offer discounts for larger messages, while others may offer bulk discounts for large messages.
It’s important to compare the pricing of multiple SMS gateway providers and consider both the cost per message and the overall cost of your bulk text message campaign to determine the most cost-effective solution for your business.
Remember that the cheapest option may not always be the best. Other factors, such as delivery speed, reliability, and customer support, may just be as important to your business.
Australian SMS providers charge businesses for mass SMS services in four key ways: inbound and outbound SMS delivery charges, setup and monthly fees, and feature charges. Combining these four factors, Cellcast was considered the best value provider.
Different SMS Bulk providers offer cost-effective SMS delivery fees, including:
Cellcast was one of the most competitive providers based on price for both small-volume and large-volume SMS messaging quantities. The default payment method is prepaid with a credit card, but on request (and at no extra charge), a post-paid option and bank transfer payment method are available.
A 14-day refund policy and a free trial option to test the online SMS platform exist.
Many SMS providers require an Australian business to pay a setup fee or ongoing retainer to commence a provider’s messaging services. However, several bulk providers have no setup fees or contract requirements when opening an account.
The only setup costs are related to creating a dedicated shortcode, which needs to be reviewed. Cellcast charges $320.00 per month for the engagement of dedicated shortcodes, and there is a setup fee of $750.00. A shortcode is a five—to six-digit phone number brands use to communicate with consumers. So, it can be a phone number like 12345 or even 123456.
While this code is unnecessary for bulk SMS gateway services, it’s often preferred in mobile marketing. This is because a shorter sender ID is easier to remember.
Business customers who require premium features pay additional outbound SMS charges in addition to the ones shown above. It should be noted that if an individual receives a text message from a dedicated number and tries to call it, they will get a ‘busy’ tone. A forward service would be needed for this number to go to a customer call centre.
Other premium messaging service charges include MMS, Text-to-speech mobile calls and voice (text-to-speech) landline calls.
Cellcast and Notifyre are cheap SMS providers with no setup fees, monthly fees and the choice of prepaid or post-paid payments.
They have competitive pricing for both small and large businesses.
Cellcast and Notifyre state that they will beat any comparable quote for large volumes, which shows their confidence in their pricing policy.
When it comes to bulk distribution and the use of reliable gateway service, it can be seen that Notifyre provides a high-speed, premium connection through their direct telecommunication carriers rather than using both direct and hybrid carrier networks. Their gateway routes are Optus, Vodafone and Telstra.
Here are some of the key features to look for in their bulk SMS gateway:
The SMS Gateway capacity can match major SMS firms, which deliver millions of text messages weekly. Notifyre states that text messages are delivered within seconds with an SMS gateway uptime of 100%, which is a real asset compared to similar bulk providers.
Bulk SMS can be distributed in several different ways, such as:
The Web SMS option allows companies to send bulk SMS messages from their PC without requiring software download. All the core features for sending text messages exist, with individual or mass text message options available. For mass SMS campaigns, a business must upload contact lists online, and a large-scale SMS distribution can commence.
The SMS API may be the optimal solution for businesses with their CRM software or messaging infrastructure. The SMS API integration is relatively easy, allowing firms to automate messages using the company’s existing software systems. The SMS API can be accessed using most programming languages with an SDK in PHP available on their website.
The email-to-sms gateway is compatible with Microsoft Office or Apple Mail. Using these e-mail packages, SMS marketing campaigns or even SMS reminders can be sent, which include free deliverable reports. No extra software is required to use this method; users just forward the message to the number in the subject line.
From the comparison of several reputable SMS Bulk Providers, Notifyre is ranked well for Customer Service. Its head office is based in Queensland, Australia. There is no need to visit the location to set up an account with an 1800 number operating 24/7. This is much superior to other similar types of SMS bulk providers who either offer a 1300 number or are available only during business hours from Monday to Friday unless an additional payment is made for out-of-hours service.
It’s worth noting that Notifyre may appear to be a ‘no frills’ provider, but they do have all the services equivalent to those of more premium providers with a lower per-unit text message cost. Their customer service personnel are well trained and will provide all the technical assistance developers need to set up their SMS campaigns or an SMS API.
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While Notifyre may not offer the lowest prices, it does present the best service level agreement (SLA) with a 100% uptime guarantee.
The 100% SLA provides confidence to Australian and large global companies to become clients of Notifyre. They also have a high-capacity network, ensuring critical time-sensitive text messages are delivered promptly. This network is not only Australia-wide but globally, allowing for international SMS delivery, leading ClickSend to be one of the leading bulk SMS providers.
A bulk SMS service is a platform that allows businesses and organisations to send large numbers of SMS messages to customers or subscribers in one go. The service typically provides a web-based interface or API that makes it easy to send messages, manage contacts, and track the success of campaigns.
Bulk SMS services are commonly used for a variety of purposes, such as:
Bulk SMS services offer a cost-effective and efficient way to reach a large audience quickly and can be a valuable tool for businesses and organisations of all sizes.
A bulk SMS service provides business SMS solutions through:
Some bulk SMS service providers offer SMPP (Short Message Peer-to-Peer). This protocol, used by Australian telecommunication providers, allows text messages to be exchanged between Short Message Service Centres and External Short Messaging Entities. It is level 7 TCP/IP and can minimise the latency of text messages sent. Version 3.3 SMPP is the most widely used within Australia, while version 3.4 has transceiver support, allowing two-way SMS solutions.
At Notifyre, they have used sophisticated IT platforms to make it easy to use from a client’s point of view to generate real business, providing you with real results and data. From Bulk SMS Gateways and Email Marketing Tools to Fax, Post, and rich messaging services, their products create ideal marketing platforms used by some of the largest and most trusted brands in Australia and worldwide.
ClickSend provides the latest and most powerful API (Rest API), from high throughput (SMPP API) to basic one (HTTP API). Their software can convert an email to an SMS, Fax, or Voice call (SMTP API) or to custom-developed, high-volume batch messaging (FTP API).
Twilio is a blank canvas. They offer a range of APIs, so companies can build SMS messaging, phone number redirection, and dozens of similar features into their apps to do whatever they want. Uber, Airbnb, and Netflix are just a few companies that use it behind the scenes.
While Twilio is mostly aimed at developers, you don’t actually need to be one to use it. Instead of building your own apps, you can use services like Zapier, HubSpot, and Zoho CRM to connect to Twilio’s API directly without the need for you to do any coding. For example, by connecting your Twilio account to your Zapier account, you can send and receive text messages using your email account or collect texts in Slack or a Google Sheets spreadsheet.
And, if you want to build your app or something like it, Twilio also offers a few ways to do it with little or no required coding knowledge. Studio is a drag-and-drop app builder for creating SMS surveys and autoresponders. You start with a trigger, like an incoming message or a calendar event. You can then generate reply criteria based on what’s happened. It’s all very intuitive, and the built-in tutorials and project templates make it possible for anyone to get started.
There’s also the CodeExchange, which is in beta at the moment. It’s a library of code samples for essential features like sending text auto-replies, sending SMS receipts for Stripe payments, and even building a video chat app to add to your Twilio account quickly and then tweak to meet your needs without much coding knowledge. As features go, it’s a little beyond most small businesses’ needs—but if you want to cut costs or roll your app-like setup, it makes it possible.
When you sign up for Twilio, you’re asked whether or not you’re a developer. Whichever option you choose, the interface is customized to your needs. If you’re not a developer, you get links to all the information you need to connect Twilio to third-party apps or use Studio so you can quickly get started. CodeExchange currently gets pushed with a big banner on the login screen.
For most use cases, Twilio should be cheaper than the other services if you’re prepared to set it up and run. You can also use it as the text service for your other apps by connecting it to Zapier.
Twilio Price: Since Twilio is more of a platform than an app, its pricing differs slightly from the others on this list. Text messages start at $0.0075/message sent and received, although there’s an additional $0.005/message carrier fee on messages you send. Dedicated phone numbers start at $1 per month.
Bulk SMS, also known as Bulk Messaging, allows many text messages to be delivered through mobile carriers. Due to the 98% open rate of SMS messages, businesses primarily use this method to communicate with existing or prospective customers.
A bulk SMS service is a platform that allows businesses and organizations to send large numbers of SMS messages to customers or subscribers in one go. The service typically provides a web-based interface or API that makes it easy to send messages, manage contacts, and track the success of campaigns.
Bulk SMS services offer a cost-effective and efficient way to reach a large audience quickly and can be a valuable tool for businesses and organizations of all sizes.
Bulk SMS providers’ software allows integration with CRM, e-mail or databases.
To send mass text messages in Australia, you need to:
Bulk SMS uses a platform provided by a bulk SMS provider to send SMS messages to large groups of recipients. The process typically involves the following steps:
Bulk SMS services are designed to be fast, reliable, and easy to use, making it simple for businesses and organizations to reach their target audience quickly and effectively. The cost of bulk SMS services varies depending on the provider, the volume of messages sent, and the features offered.
A bulk-related program can use a specific short coding method to distribute many text messages to mobile phones or mobile devices when required. This can be done within a specified period you have nominated. Because such program platforms can send messages promptly when used, it is highly recommended for large-volume distribution of marketing and communication campaigns.
Many Australian companies also require text messages to be sent overseas. Using an international bulk SMS provider not only provides local support but also utilizes local networks. This maximizes text message delivery ability and reduces the lag between sending and delivering an SMS by headset. Some of the top international text message providers are:
International bulk text message prices vary by region, so don’t expect a universal delivery price. It’s best to request international SMS prices and compare quotes before finalizing the provider for your business.
Using a bulk SMS approach, you can send many text messages at any time, whether nationally or internationally. Bulk SMS is an ideal tool for businesses, large or small, who want to be assured that they can reach their target audiences effectively. Most mobile phone users read their text messages within two minutes of receiving them.
Bulk SMS is a powerful communication tool for businesses and organizations, offering several key benefits:
Bulk SMS is a versatile tool for various purposes, such as marketing, customer service, notifications, and emergency alerts. By leveraging the power of SMS, businesses and organizations can improve communication with their target audience and achieve better campaign results.
Every SMS service provider in Australia uses an SMS gateway to send SMS from one point to another, whether to individuals, clients, customers, or organisations.
An SMS Comparison Table has been developed to identify and compare the services and products offered by these providers using an independent yet well-analysed SMS Bulk Comparison Table.
The information has been summarised into a simplified, readable, and easy-to-follow tabulated format to provide you with key information on selection criteria such as message distribution costs, network availability, composing online to single and bulk recipients, credit availability, service support and so on.
It should be stressed that the information provided in the table should only be used as a guide, as prices and features may be updated at any time by the SMS Gateway provider’s websites without prior notification. Providers considered but not added to the final shortlist include Clickatell, Burst SMS, SMS Central, and SMS Broadcast.
This table also originally had Burst SMS, SMS Broadcast, and ClickSend, but they did not make the shortlist of five providers. We also have a how-to guide and a company guide on our site.
Published by Alain Grossbard
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